As the Social Media & Influencer Marketing Lead at Peach & Lily, I played a pivotal role in enhancing our brand visibility and fostering community engagement online. Working collaboratively with our Social Media Strategist and a dedicated team of creators and interns, I curated compelling content for both Peach & Lily and our sister brand, Peach Slices.

Content Strategy and Community Building:

I took pride in crafting engaging storylines and meticulously planned our social content calendar for product launches, events, and promotions. By nurturing our social media communities, I fostered meaningful interactions among our extensive follower base, comprising hundreds of thousands of active users.

Influencer Collaboration and Brand Alignment:

Collaboration was at the core of my approach. I closely collaborated with our Director of Influencer Relations to identify influencers, creators, and celebrities whose values seamlessly aligned with our social strategy. I orchestrated multiple PR gifting campaigns involving over 500 influencers, meticulously developed creative briefs for paid media collaborations, and designed impactful social media assets for brand events and influencer trips.

Notable Launches:

During my tenure at Peach & Lily, I spearheaded the social content marketing initiatives for significant product launches, including the acclaimed Ginger Melt Oil Cleanser, the innovative KP Bump Boss Microderm Body Scrub, and Peach Slices’ Redness Relief line.